Premium Highway All-Season Performance for Light Trucks, Vans & Sport Utility Vehicles
Light Truck/SUVProductImageUTQGSpeedBrand Michelin Bridgestone Toyo Existing HKLTX M/S2 Dueler H/L Alenza Open Country H/TS,T,H S,T,H,V,W S,T,H,V
2. Features/Benefits2.1_Features and Benefits Overview2.2_Design Features2.3_Construction2.4_Profile2.5_Contact Patch2.6_Improved Tread
Light Truck/SUV2_1. Features and Benefits OverviewPerformanceSnow tractionSnow kerfAllows for improved All-season performance. ComfortWide Tread 3.5%
Light Truck/SUV2_2. Design FeaturesComputer Generated Symmetric Pattern Resists Irregular WearBetter handling and noise performance by way of center r
Light Truck/SUV2_3. ConstructionUnique highway All-season purpose optimized cap treadReinforced Carcass and Rubber GaugeJointless Bead WireHigh-tensil
Light Truck/SUV2_4. ProfileSCCT(Stiffness Control Contour Theory) ProfileFull 2 Layer Jointless Nylon CoverHigh-speed driving durability improved by s
Light Truck/SUV2_5. Contact PatchFootprint ShapeOptimized footprint shape through multiple load rangesAdvanced computer simulation allows for optimize
Light Truck/SUV3.5% increaseWide tread enables improved mileage and better gripDynapro HT’s footprint has been enlarged (increased 3.5% compared to si
3. Test Results3.1_Results of Product Assessment
Light Truck/SUV3_1. Results of Product AssessmentNoiseRideSnow TractionDry Braking Wet BrakingCompetitor ACompetitor BCompetitor CTest Results
contents1. Concept & Marketing2. Features/Benefits3. Test Results4. Available Sizes
4. Available Sizes
Light Truck/SUV4_1. Available SizesSidewallTypeLoad Index SpeedPlyRatingSizeSidewallTypeLoad Index SpeedPlyRatingSizeSidewallTypeLoad Index SpeedPlyRa
Light Truck/SUVDesign
1. Concept & Marketing1.1_Concept1.2_Dynapro HT Positioning1.3_2010 RMA DATA1.4_Target Vehicle Evolution1.5_Light Truck/SUV Positioning1.6_Dynapro
Light Truck/SUVFeel The Strength.The Dynapro HT provides customers with Longer Treadwear, Improved Snow Traction and Low Rolling Resistance• Longer Tr
1_2. Dynapro HT PositioningOFF roadMax.TractionON roadPerformanceNew
Light Truck/SUV1_3. 2010 RMA DATA *Source : RMA 2010 DataTTL : 43.5 Million units ( P-Metric Only)Highway(29.6 Million units) 68%All Terrain(13.9 Mill
Light Truck/SUV2003 2007 2010• Main Size: P265/ 70R17• Weight : 6050 lbs.• Wheelbase : 138.5”• Main Size: P275/65R18• Weight : 6850 lbs.• Wheelbase :
1_5. Light Truck/SUV PositioningLight Truck/SUVChevrolet SuburbanChevrolet TraverseFord ExplorerFord Expedition Toyota HighlanderNissan ArmadaChevrole
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